From a small Italian company to a European benchmark: for over 50 years, Eurosirel has continuously evolved, anticipating trends in the care & beauty market and building long-lasting partnerships with leading pharmacy chains, retailers, and multinational companies.
Today, we manufacture over 1.5 billion units per year, operating across more than 60 countries worldwide through a fully integrated and certified supply chain.
Our growth is based on an end-to-end business model that combines proprietary innovation, uncompromising quality, and adaptive capabilities.
Being a reference CDMO is not a destination — it is a responsibility that drives us to evolve every day alongside our clients, designing together the future of self-care and beauty.
Innovation
Innovation is deeply rooted in our DNA.
Each year, we reinvest a significant portion of our turnover in R&D to design unique, patented, and technologically advanced solutions.
From the laboratory to full-scale production, we innovate to improve people’s quality of life.
Sustainability
We believe in responsible and sustainable growth.
We select natural and high-performing raw materials, optimize production processes, and develop eco-friendly packaging — reducing environmental impact across the entire supply chain.
Our innovation is always in service of the planet.
People
People are our most valuable asset.
We value talent, promote continuous learning, and foster an inclusive and collaborative workplace.
Only through cohesive, customer-oriented teams can we create value and build the future.
We enable people around the world to access high-quality, affordable self-care and beauty treatments — every day.
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Leonelli founds Sirel®
First international chain / New company name and logo
Partnership with the first pharmacy chain
Launch of the first Eurosirel mask
Launch of the first pain relief product
Entry into the US market
Entry into other global markets
New ownership, new strategic vision, new products, high added value
